How to choose the right content for the right audience - podcast interview with David Bain

What content works for which audience on which platform? David Bain is a podcast industry veteran with an extensive background in digital marketing training. He currently runs Casting Cred, a modern B2B content marketing agency that specialises in podcasts, YouTube, books and livestream launches.

In this episode of The Knowledge Industry, David tells Mark Egan how he approaches creating content people actually want to consume. If you want to use video to build your brand, share your expertise or grow your audience, go to http://www.markeganvideo.com

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You can find out more about David Bain go to https://castingcred.com/.

Transcript: 

 

00:00

Coming up on the knowledge industry podcast, your competitor is Netflix, your competitor is whoever else has your target customers eyeballs. And if you're not producing content that is of at least reasonably comparable quality, to the type of content that they're used to consuming on an ongoing basis, then you're not going to have their eyeballs for that long.

 

00:29

So today's topic, whatever the platform, whatever the format, how do you make content that your audience wants to consume? My guest is David Bain. He's a podcast industry veteran, and has an extensive background in digital marketing training. At the moment, he runs casting cred, a modern b2b content marketing agency that specializes in podcasts, YouTube books, and live stream launches.

 

00:51

Do you sell online courses or run live workshops? Do you have expertise that can help people in life or business? Are you even running an online training empire from your kitchen table? Then you're part of the knowledge industry, a fast growing industry that means that you can learn almost anything, and anyone can create a business around what's between their ears. Welcome to the knowledge industry podcast with your host, Mark Egan.

 

01:18

So David, thank you for sparing bit of time for me where exactly in the world are you right now? Great to be here with

 

01:24

you, Mark? No, I'm in Cambridgeshire. I'm in my little home office here in Cambridgeshire in the UK. But I wanted to say actually, I'm in the same room as you are, because our backgrounds are exactly the same.

 

01:38

Yeah, it looks almost identical doesn't and it's really strange, because then we will literally just before I press record, speaking, and it turns out, we used to live virtually where we could see each other's houses, and we never knew. So I think we're destined to make contact in this way. Now, reading up a bit about you. And obviously, you've written books, and you've done various things. And, you know, some of your history goes back to I know, some people say, I've been on the internet a long time. But you know, you've been doing this, you know, this marketing stuff for a really long time in internet years. If we were to go back with what's the start of your story? Where does it all begin?

 

02:13

Yeah, and I know, only Look, 21. But I've been...

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