How to sell your online course - ep 15 of The Knowledge Industry Podcast

Lucy Griffiths is the author of "Make Money While You Sleep". As a former journalist, she changed career path to create an online business. She has sold tens of thousands of courses and in this episode of The Knowledge Industry Podcast she tells Mark Egan how she successfully sells her courses and memberships. 

WATCH HERE

 

LISTEN HERE

 

To connect with Mark and check out some free training go to http://www.markeganvideo.com 

For more of the podcast go to:

http://www.markeganvideo.com/podcast

To connect with Lucy go to http://www.lucygriffiths.com 

 

Coming up on the knowledge industry podcast,

 

00:03

it is possible for anybody to build an online business, it doesn't matter where you are. It doesn't matter that your geography, your health, your, your age, all of those things suddenly matter on the internet.

 

00:17

So today's topic is you may have created that course. But how do you sell it? My guess is Lucy Griffiths, who's the author of make money while you sleep? And she sold 10s of 1000s of online courses?

 

00:29

Do you sell online courses or run live workshops? Do you have expertise that can help people in life or business? Are you even running an online training empire from your kitchen table? Then you're part of the knowledge industry, a fast growing industry that means that you can learn almost anything, and anyone can create a business around what's between their ears. Welcome to the knowledge industry podcast with your host, Mark Egan.

 

00:55

So Lucy, great to talk to you just set the scene. Where are you at the moment

 

00:59

Hello, I am in a very frosty Cotswolds. I was just out for a run earlier and the frost is thick on the ground and it's a bit icy and slippery. So I'm in the Cotswolds just in temporary. So Prince Charles is my neighbor, but he doesn't ever give me any fruit and vegetables over the fence. Sadly,

 

01:21

you've not invited him over to say, Come on, Charlie, come on, we'll put the water right here for a quick matter.

 

01:28

Dissolve, he doesn't want to get to know me. So Kamila I've seen a couple of times helpful ways, but no child is having none of it.

 

01:37

Oh, he must be intimidated by your success, which we will talk about in a moment. But the I'm really glad that we're getting a chance to talk because there's so many similarities between your story of mine. So firstly, you know, I spent some time when I was young growing up in Germany and Detmold drive this violin. And you spent some time growing up in

 

01:56

when I was about six months old. My parents packed up their Fords hatchback for kids, and a trailer tent and drove across Europe. And we went to live in Berlin. Our house wasn't ready. So my parents decided to camp by the side of an airfield, which was RAF Gastao. And we lived and I was a baby. Remember, my mom had four kids. And we lived in this trailer tent for about six weeks until somebody first discovered that we're doing this and then felt sorry for my mom, and got...

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How to Build Your Brand on Instagram - Podcast interview with Kat Coroy

How can you build your following on Instagram? Is your brand consistent? With her Instagram Makeover programme, Kat Coroy teaches entrepreneurs, experts and coaches how to be successful on Instagram, with professional, effective visual brand. Kat has had incredible success with her online course and in this episode of The Knowledge Industry Podcast she tells Mark Egan how she did it, and how anyone can build a tribe using Instagram.  

WATCH

 

LISTEN

 

 Shownotes at http://www.markeganvideo.com/podcast

Facebook group: https://www.facebook.com/knowledgeindustry

For free training go to http://www.markeganvideo.com

To find out more about Kat go to http://www.KatCoroy.com

TRANSCRIPT

mark egan  00:19

So today's topic, how to be successful on Instagram, and the importance of having a consistent visual brand. My guest is katka Roy has worked with some of the biggest brands in the world. But now with her Instagram makeover program, she's helping small businesses, coaches, entrepreneurs show up on Instagram in a way that looks professional and coherent with their brand.

 

00:40

Do you sell online courses or run live workshops? Do you have expertise that can help people in life or business? Are you even running an online training Empire from your kitchen table? Then you're part of the knowledge industry, a fast growing industry that means that you can learn almost anything, and anyone can create a business around what's between their ears. Welcome to the knowledge industry podcast with your host, Mark Egan

 

mark egan  01:07

cat great speech where we set the scene where are you right now?

 

Kat Coroy  01:11

I'm in my office in my house. I'm looking out over the estuary that x I'm in Exeter so I can see the ocean I can see Exmouth in the distance in the south of England. Yeah, that's where I am today.

 

mark egan  01:23

That sounds great. Living the dream. Now, yeah, I've come across you through Instagram. And funnily enough, you know, just when we started this call, I looked at your setup and it just, you know, it looks fantastic. Just, you know, visually everything's, you know, spot on. And that goes to your background. So your background was initially in corporate wasn't it?

 

Kat Coroy  01:44

Yes, it was, I have been for years it way too many years. I won't tell you how old I am. But I've been a brand and a designer in London, working with the big brands. So in the top design agencies in London, you know, working for like Nike, I mean, every single kind of big brands, you can think of making them look really, really great. So yeah, that's my background has come from there. So I'm now taking all that stuff and trying to how can I now help entrepreneurs and everyone else starting their businesses look really good online and create a brand as well?

 

mark egan  02:14

Because I mean, on Instagram, obviously, this is one of the things that you're known for now. You're able to help individuals who...

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How a former actor helps people overcome anxiety and fears to be successful

What holds you back? Why do you fear going on stage or going on camera? Brad Yates is an expert in EFT(Emotional Freedom Technique) or tapping. He uses this method to help people overcome their fears, deal with anxiety and achieve their goals. 

 

Watch

 

Listen

 

Shownotes at http://www.markeganvideo.com/podcast

Facebook group: https://www.facebook.com/knowledgeindustry

For free training go to http://www.markeganvideo.com

To connect with Brad go to http://www.tapwithbrad.com

Transcript

 

Brad Yates  00:07

So when we're sabotaging our success, it's because part of us believes that we're protecting ourselves. And whether it's just being happier or being richer, or whatever it might be. What are the reasons that you're not making the choices that move you in that direction? So today's guest is Brad Yeates, a former actor. He's got around 1000 videos on YouTube, teaching EFT or tapping. So how does he teach this online and in person to help people with things like stress and even appearing on camera? Do you sell online courses or run live workshops? Do you have expertise that can help people in life or business? Are you even running an online training Empire from your kitchen table? Then you're part of the knowledge industry of fast growing industry, that means that you can learn almost anything, and anyone can create a business around what's between their ears. Welcome to the knowledge industry podcast with your host, Mark Egan. So Brad, great to talk to you first of all, set the scene where are you? Where are you talking to me from now? I am speaking to you from beautiful Sacramento, California, from my office, which is a shed in my backyard. Do you know what nowadays? I think there are a lot of people working from sheds in their backyard. But that's a whole nother topic. Now.

 

mark egan  01:21

With you look at your about you page, it says ESP tapping and a million other things, which we'll come on to but we should probably start with a simple question. Because if you are at a party and you say to somebody, you know, I'm, I'm an expert on tapping, they probably say, Great, I really want to know what my wife says on the phone calls could you kind of listen in for me, you know, they've watched too much homeland or something. But tapping out or EFT is another name for my limited knowledge of this I was thinking about when I first became aware of it. And I think it was my favorite football team or soccer as you call it as arsenal. I remember seeing the teams lining up ready to walk out through the tunnel onto the field. And this is big, German, defendable, perimeter second, and it was just tapping furiously on his chest. And I'm thinking, What's wrong with him? He looks really nervous. It's a big game, you know, he doesn't look like he's really composed. And I looked at the comments on social media, and people say, Oh, it's tapping. He's obviously just calming himself down and getting focused before the game. And I've never heard the...

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How to create an online business with multiple courses and products - Rob Cubbon interview

If you have expertise you want to share and earn a living from it, you should listen to Rob Cubbon. He has been successful on Udemy, written multiple books and sold various courses while creating a new life for himself in Thailand. So are you better creating one main course or multiple smaller products on various platforms? 

In this episode he explained to Mark Egan how he got started, and what he has learned from years of earning a living online. 

Watch:

Listen:

Facebook group: https://www.facebook.com/knowledgeindustry

For free training go to http://www.markeganvideo.com

To connect with Rob go to http://www.robcubbon.com 

 Transcript:

Coming up on the knowledge industry podcast,

Rob Cubbon  00:02

you are so much better off creating 10 products than you are creating one product, you got 10x the chance of it something good.

mark egan  00:13

So how do you earn a consistent living online? Today's guest is Rob cup. And he spent years doing just that using online courses, books and much more. So how does he do it? Do you sell online courses

00:24

or run live workshops? Do you have expertise that can help people in life or business? Are you even running an online training Empire from your kitchen table? Then you're part of the knowledge industry, a fast growing industry that means that you can learn almost anything, and anyone can create a business around what's between their peers. Welcome to the knowledge industry podcast with your host, Mark Egan.

mark egan  00:50

Okay, so Rob, really great to speak to you. I know you're in Thailand and in my mind whenever I speak to people who are like working out of Thailand I vision the MENA with this beach hut, you know, the the sea lapping against their toes and their laptop on there. But I'm guessing it's not like that. So we're about stealing, what kind of place do you live in?

Rob Cubbon  01:06

I live in Chiang Mai, which is a very unfortunately landlocked, it's it's it's kind of 500 kilometers from the nearest bit of coastline, I have to say, I did go down to the Copenhagen coastal movie, I've just got back from an island. So if you if you'd interviewed me, like two months ago, I would have shown you the sea lapping against the bungalow. But at the moment, I'm in a city, which has 200 to 400,000 people in it, depending on where you draw the boundary. And it's a very nice place. It's, if you get outside, it's very rural. And there's a great entrepreneurial international community here. And the Thai people are also great, and entrepreneurial, as well. So all in all, it's a good place to base myself at this at this time there.

mark egan  01:56

So we'll come to later on, like, why you've ended up there and what you're doing and all that kind of thing. But a lot of people I speak to who have created online courses or a business using their expertise, this story tends to begin with, I was in some kind of corporate job. And then I got fed up a bit. And I thought, right, I'm going and I'm now going to kind...

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How to be an Engaging Communicator - Podcast interview with Ryan Avery

Ryan Avery was the youngest ever winner of World Championship of Public Speaking. He shows leaders "how to go from A to THE in their industry" and has travelled the world speaking from stage. Ryan is also an author and has online courses. In this episode he tells Mark Egan why communication skills should be taken more seriously, gives tips on keeping your audience engaged, as well as how he has made the transition from speaking on stage to speaking on Zoom and online events. 

To connect with Mark Egan and access free training go to:

http://www.markeganvideo.com

Join the Knowledge Industry Facebook Group:

https://www.facebook.com/knowledgeindustry

To find out more about Ryan Avery visit:

https://ryanavery.com/

Listen:

 Transcript:

 

 

00:00

Coming up on the knowledge industry podcast,

 

00:02

we surveyed over 1200 full time American employees. And we found out that 85% of them 85% of us said they would be significantly better at their job if they had communication skills that they could use. 75% of them has never been offered a communication training at their current job, right. So we have leadership training, we have sales training, we have business training, we have HR training, what is the number one problem we all face no matter what industry written communication.

 

mark egan  00:32

My guest today is Ryan Avery, who in 2012 was the youngest ever world champion of public speaking at the age of 25. He's traveled the world showing leaders how to go from A to V in their industry. More recently, Ryan's had to make the transition to speaking virtually, and also has successful online courses. So what is the trick to great communication to educate and inspire?

 

00:58

Do you sell online courses or run live workshops? Do you have expertise that can help people in life or business? Are you even running an online training Empire from your kitchen table? Then you're part of the knowledge industry, a fast growing industry, that means that you can learn almost anything, and anyone can create a business around what's between their ears. Welcome to the knowledge industry podcast with your host, Mark Egan.

 

mark egan  01:25

Said, Ryan, it's great to have you with us. Where exactly in the world are you right now?

 

Ryan Avery  01:30

I am in the United States. I'm in Denver, Colorado right now. Yeah, we usually spend our time we split it between Australia and the US, but they won't let us in Australia right now. So yeah, well, I mean, it's not bad to great places. So I always with a guest, I look. And I think okay, where do we start their story? You need to be started at school. We started after work, you know, what's the big moment to start with? With you? I mean, you, you achieved a lot quite early on. And I know we're going to get to this public speaking competition, which sounds like something out of a Hollywood movie. But what was your background? Where it Where did you grow up? You know, did? Was there any inkling when you're growing...

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How to Make Online Courses More Engaging

So many online courses I buy are just a slideshow, often with the course leader not even putting their face on camera. I think there is a simple way to make online courses more engaging. 

When I was creating a course on using smartphones to shoot professional-quality video, I made a list of all the topics I needed to cover. Then, whenever I was somewhere suitable, I'd take out my phone(with a simple mic and tripod) and shoot a video about it.  So in a noisy Delhi street I talked about microphones. The idea was to take people on a journey. Online courses have to visually engaging to keep people's interest. If you take my course you'll visit Estonia, India, South Africa and the USA among others. That surely makes it more memorable that a powerpoint presentation.

This may not work for every single topic. For some you could possible record and introduction to the video on camera and then go into slides. However, for many subjects it can work. For instance, if someone had a course on conflict management, why not find somewhere in your area that has an historical example of conflict? An old battleground, a location from a move, anything that can be a visual metaphor for a discussion about conflict. 

What about leadership and team management? Could you film at a local sports field and use sporting analogies? All these things just make your content more "sticky" because you have told a visual story around it. 

With so many people now taking online courses, approaches like this can help you stand out from the crowd, and all your need is your phone and some cheap equipment. 

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