Going live has never been easier. Press a button on your phone and you can go live on platforms from Facebook and Instagram to Periscope and Youtube. Most people are under-using this ability. Here are four reasons you MUST use live-streaming.
Interaction – Live-streams on Facebook usually get around six times more interaction than a recorded video. The algorithms of social media sites value interaction highly, so comments and shares mean your content will likely get shown to more people.
Authenticity – One of the reasons people love live broadcasts is because it appears more authentic. There is no way you can manipulate anything like you can with edited videos. For this reason people trust live-streams more than recorded content.
Relationships – Live-streams are a form of two-way communication. Typically they get ten times more comments than videos which are uploaded. That is because viewers feel they are more likely to get a response to their comments. They may also shape the content if one of their comments is addressed in the live-stream. This helps bring you closer to your audience and deepen your relationship with them.
Speed – Creating content can be time-consuming. Live-streaming is an easy win. There is no post-production. The expectation from the audience is that it will not be as polished as an edited video. You can download the live-stream video afterwards and repurpose it for other platforms, but it is not essential. You can literally whip out your phone, go live and when you press stop it is finished. It is a speedy, but effective way to connect with your audience.
I strongly recommend using your phone(with an external microphone) for streaming. You can get a cheap tripod if you want to keep it steady. Going live with a traditional camera or DSLR will often involve adapters, software and complicated workflows. The phone makes life simpler and more flexible.
So, in short, there are solid reasons to use live-streaming effectively as part of your content strategy.
(Need training on how to use streaming effectively to build your audience? Get in touch)