If you have expertise you want to share and earn a living from it, you should listen to Rob Cubbon. He has been successful on Udemy, written multiple books and sold various courses while creating a new life for himself in Thailand. So are you better creating one main course or multiple smaller products on various platforms?
In this episode he explained to Mark Egan how he got started, and what he has learned from years of earning a living online.
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For free training go to http://www.markeganvideo.com
To connect with Rob go to http://www.robcubbon.com
Coming up on the knowledge industry podcast,
Rob Cubbon 00:02
you are so much better off creating 10 products than you are creating one product, you got 10x the chance of it something good.
mark egan 00:13
So how do you earn a consistent living online? Today's guest is Rob cup. And he spent years doing just that using online courses, books and much more. So how does he do it? Do you sell online courses
or run live workshops? Do you have expertise that can help people in life or business? Are you even running an online training Empire from your kitchen table? Then you're part of the knowledge industry, a fast growing industry that means that you can learn almost anything, and anyone can create a business around what's between their peers. Welcome to the knowledge industry podcast with your host, Mark Egan.
mark egan 00:50
Okay, so Rob, really great to speak to you. I know you're in Thailand and in my mind whenever I speak to people who are like working out of Thailand I vision the MENA with this beach hut, you know, the the sea lapping against their toes and their laptop on there. But I'm guessing it's not like that. So we're about stealing, what kind of place do you live in?
Rob Cubbon 01:06
I live in Chiang Mai, which is a very unfortunately landlocked, it's it's it's kind of 500 kilometers from the nearest bit of coastline, I have to say, I did go down to the Copenhagen coastal movie, I've just got back from an island. So if you if you'd interviewed me, like two months ago, I would have shown you the sea lapping against the bungalow. But at the moment, I'm in a city, which has 200 to 400,000 people in it, depending on where you draw the boundary. And it's a very nice place. It's, if you get outside, it's very rural. And there's a great entrepreneurial international community here. And the Thai people are also great, and entrepreneurial, as well. So all in all, it's a good place to base myself at this at this time there.
mark egan 01:56
So we'll come to later on, like, why you've ended up there and what you're doing and all that kind of thing. But a lot of people I speak to who have created online courses or a business using their expertise, this story tends to begin with, I was in some kind of corporate job. And then I got fed up a bit. And I thought, right, I'm going and I'm now going to kind...
What is the psychology behind why people make buying decisions, how they learn and what they remember? Sean D'Souza from Psychotactics is an expert is the psychology of marketing. He is also author of the book, The Brain Audit. In this episode of The Knowledge industry Podcast he explains how he built his business around understanding the psychology that shapes himself and others.
Coming up on the knowledge industry podcast,
Sean D'Souza 00:02
usually what people are doing is they're rushing through it. They give you all the information, and they assume that the information is going to solve your problem. But the information only makes you tired, which is why people abandon most courses very quickly.
mark egan 00:17
So today's topic, what's the psychology behind why we do what we do? Why do we buy? How do we learn? Today's guest is Shawn D'Souza from psycho tactics. He's an expert in the psychology of marketing. He's written the book, the brain audit, and he set up his business in an interesting way. That gives him lots of freedom
to sell online courses or run live workshops. Do you have expertise that can help people in life or business? Are you even running an online training Empire from your kitchen table? Then you're part of the knowledge industry, a fast growing industry, that means that you can learn almost anything, and anyone can create a business around what's between their ears. Welcome to the knowledge industry podcast with your host, Mark Egan,
mark egan 01:03
Sean, thank you for joining me tell us where exactly are you at the moment.
Sean D'Souza 01:07
I'm in Auckland, New Zealand, the land of the middle of the middle, that's where we are.
mark egan 01:15
Suddenly, what everybody thinks of it now isn't that I've never been to New Zealand. But everybody I've spoken to been there. It's just like, the scenery like you have to see the scenery. So it's definitely on my bucket list. But I was just saying to you before we started recording that I came across you a good few years ago. And I still remember like apps like sentences, you said in some training I did. So this, clearly, you've got an ability to get inside people's minds. So we're talking a little bit about what you do in a moment. But if we were to get back into your story, now, most people have a kind of a pivotal moment, a moment where kind of they changed direction or the penny dropped for you What is that pivotal moment.
Sean D'Souza 01:56
I think it was the day I read Good to Great. And what I got stuck on was the first line, which is good as the enemy of great. And I was a cartoonist back then. And I thought Calvin and Hobbes is the greatest cartoon strip I've ever seen. And I don't think at this point, I could beat it. So that kind of got me. So I think pivotal moments that things they kind of shake you up. They're not necessarily I mean, I could have read any book at...