How to choose the right content for the right audience - podcast interview with David Bain

What content works for which audience on which platform? David Bain is a podcast industry veteran with an extensive background in digital marketing training. He currently runs Casting Cred, a modern B2B content marketing agency that specialises in podcasts, YouTube, books and livestream launches.

In this episode of The Knowledge Industry, David tells Mark Egan how he approaches creating content people actually want to consume. If you want to use video to build your brand, share your expertise or grow your audience, go to http://www.markeganvideo.com

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You can find out more about David Bain go to https://castingcred.com/.

Transcript: 

 

00:00

Coming up on the knowledge industry podcast, your competitor is Netflix, your competitor is whoever else has your target customers eyeballs. And if you're not producing content that is of at least reasonably comparable quality, to the type of content that they're used to consuming on an ongoing basis, then you're not going to have their eyeballs for that long.

 

00:29

So today's topic, whatever the platform, whatever the format, how do you make content that your audience wants to consume? My guest is David Bain. He's a podcast industry veteran, and has an extensive background in digital marketing training. At the moment, he runs casting cred, a modern b2b content marketing agency that specializes in podcasts, YouTube books, and live stream launches.

 

00:51

Do you sell online courses or run live workshops? Do you have expertise that can help people in life or business? Are you even running an online training empire from your kitchen table? Then you're part of the knowledge industry, a fast growing industry that means that you can learn almost anything, and anyone can create a business around what's between their ears. Welcome to the knowledge industry podcast with your host, Mark Egan.

 

01:18

So David, thank you for sparing bit of time for me where exactly in the world are you right now? Great to be here with

 

01:24

you, Mark? No, I'm in Cambridgeshire. I'm in my little home office here in Cambridgeshire in the UK. But I wanted to say actually, I'm in the same room as you are, because our backgrounds are exactly the same.

 

01:38

Yeah, it looks almost identical doesn't and it's really strange, because then we will literally just before I press record, speaking, and it turns out, we used to live virtually where we could see each other's houses, and we never knew. So I think we're destined to make contact in this way. Now, reading up a bit about you. And obviously, you've written books, and you've done various things. And, you know, some of your history goes back to I know, some people say, I've been on the internet a long time. But you know, you've been doing this, you know, this marketing stuff for a really long time in internet years. If we were to go back with what's the start of your story? Where does it all begin?

 

02:13

Yeah, and I know, only Look, 21. But I've been...

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How to create an online business with multiple courses and products - Rob Cubbon interview

If you have expertise you want to share and earn a living from it, you should listen to Rob Cubbon. He has been successful on Udemy, written multiple books and sold various courses while creating a new life for himself in Thailand. So are you better creating one main course or multiple smaller products on various platforms? 

In this episode he explained to Mark Egan how he got started, and what he has learned from years of earning a living online. 

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Facebook group: https://www.facebook.com/knowledgeindustry

For free training go to http://www.markeganvideo.com

To connect with Rob go to http://www.robcubbon.com 

 Transcript:

Coming up on the knowledge industry podcast,

Rob Cubbon  00:02

you are so much better off creating 10 products than you are creating one product, you got 10x the chance of it something good.

mark egan  00:13

So how do you earn a consistent living online? Today's guest is Rob cup. And he spent years doing just that using online courses, books and much more. So how does he do it? Do you sell online courses

00:24

or run live workshops? Do you have expertise that can help people in life or business? Are you even running an online training Empire from your kitchen table? Then you're part of the knowledge industry, a fast growing industry that means that you can learn almost anything, and anyone can create a business around what's between their peers. Welcome to the knowledge industry podcast with your host, Mark Egan.

mark egan  00:50

Okay, so Rob, really great to speak to you. I know you're in Thailand and in my mind whenever I speak to people who are like working out of Thailand I vision the MENA with this beach hut, you know, the the sea lapping against their toes and their laptop on there. But I'm guessing it's not like that. So we're about stealing, what kind of place do you live in?

Rob Cubbon  01:06

I live in Chiang Mai, which is a very unfortunately landlocked, it's it's it's kind of 500 kilometers from the nearest bit of coastline, I have to say, I did go down to the Copenhagen coastal movie, I've just got back from an island. So if you if you'd interviewed me, like two months ago, I would have shown you the sea lapping against the bungalow. But at the moment, I'm in a city, which has 200 to 400,000 people in it, depending on where you draw the boundary. And it's a very nice place. It's, if you get outside, it's very rural. And there's a great entrepreneurial international community here. And the Thai people are also great, and entrepreneurial, as well. So all in all, it's a good place to base myself at this at this time there.

mark egan  01:56

So we'll come to later on, like, why you've ended up there and what you're doing and all that kind of thing. But a lot of people I speak to who have created online courses or a business using their expertise, this story tends to begin with, I was in some kind of corporate job. And then I got fed up a bit. And I thought, right, I'm going and I'm now going to kind...

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Using video to teach people how to create Amazon profitable businesses - podcast interview with Adam Hudson

Imagine spending $100 000 just on producing the videos for a free training course. That is exactly what Adam Hudson has done. His education business, Reliable Education, teaches people how to make millions selling goods on Amazon. 

Adam is a serial entrepreneur having created several multi-million Dollar businesses. In this episode of the Knowledge Industry Podcast he tells Mark Egan what he has learned on the journey...and what advice he has for you if you want to be an Amazon seller or an online educator. 

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 Transcript:

Adam Hudson  00:02

I had a really strong success in Amazon as a seller, build a seven figure business, doing really well selling 33 countries around the world in the make money online education space, it is a snake pit. And it's full of really sketchy oily, questionable operators. And so I was always, I was really weary and aware of that. And the reason I decided to go forward with it, aside from the entrepreneurial business reasons my formula works, and to the point now, where our students have done $1.5 billion in sales on Amazon, Amazon is actually the process that you can learn.

 

00:42

Today's guest is Adam Hudson, who's built a string of multi million dollar businesses. Now through his company, reliable education. He's teaching people how to build a business selling on Amazon. But get this he spent $100,000 just to making the videos for his free training. So what is the opportunity for people like you and I on Amazon? And how is that I'm teaching people to take advantage of that?

 

01:04

Do you sell online courses or run live workshops? Do you have expertise that can help people in life or business? Are you even running an online training Empire from your kitchen table? Then you're part of the knowledge industry, a fast growing industry that means that you can learn almost anything, and anyone can create a business around what's between their ears. Welcome to the knowledge industry podcast with your host, Mark Egan.

 

mark egan  01:31

Adam, thanks for joining us. Whereabouts in the world are you exactly describe the scene,

 

Adam Hudson  01:36

I am on the beachfront at the Gold Coast of Australia, which is about an hour flight north of Sydney on the east coast of Australia. And I'm right here on the beach. That's beautiful.

 

mark egan  01:48

Living the dream and living the dream. say I've been to Australia, I went to Sydney, which fantastic city went to Canberra, which doesn't feel like the capital city when you've been to Sydney but fantastic place. I've never been up to Queensland, are you affected by the lock downs and all that kind of stuff that's been happening?

 

Adam Hudson  02:07

We're probably we're in the state of Queensland. And we are probably the one of those lucky states in the world, not just Australia with hardly been touched by COVID. We've had one case today, and they've made the Navy has put on masks from midnight. So in a state of like 3 million people or...

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