How to choose the right content for the right audience - podcast interview with David Bain

What content works for which audience on which platform? David Bain is a podcast industry veteran with an extensive background in digital marketing training. He currently runs Casting Cred, a modern B2B content marketing agency that specialises in podcasts, YouTube, books and livestream launches.

In this episode of The Knowledge Industry, David tells Mark Egan how he approaches creating content people actually want to consume. If you want to use video to build your brand, share your expertise or grow your audience, go to http://www.markeganvideo.com

Video: 

 

Audio:

 

 

You can find out more about David Bain go to https://castingcred.com/.

Transcript: 

 

00:00

Coming up on the knowledge industry podcast, your competitor is Netflix, your competitor is whoever else has your target customers eyeballs. And if you're not producing content that is of at least reasonably comparable quality, to the type of content that they're used to consuming on an ongoing basis, then you're not going to have their eyeballs for that long.

 

00:29

So today's topic, whatever the platform, whatever the format, how do you make content that your audience wants to consume? My guest is David Bain. He's a podcast industry veteran, and has an extensive background in digital marketing training. At the moment, he runs casting cred, a modern b2b content marketing agency that specializes in podcasts, YouTube books, and live stream launches.

 

00:51

Do you sell online courses or run live workshops? Do you have expertise that can help people in life or business? Are you even running an online training empire from your kitchen table? Then you're part of the knowledge industry, a fast growing industry that means that you can learn almost anything, and anyone can create a business around what's between their ears. Welcome to the knowledge industry podcast with your host, Mark Egan.

 

01:18

So David, thank you for sparing bit of time for me where exactly in the world are you right now? Great to be here with

 

01:24

you, Mark? No, I'm in Cambridgeshire. I'm in my little home office here in Cambridgeshire in the UK. But I wanted to say actually, I'm in the same room as you are, because our backgrounds are exactly the same.

 

01:38

Yeah, it looks almost identical doesn't and it's really strange, because then we will literally just before I press record, speaking, and it turns out, we used to live virtually where we could see each other's houses, and we never knew. So I think we're destined to make contact in this way. Now, reading up a bit about you. And obviously, you've written books, and you've done various things. And, you know, some of your history goes back to I know, some people say, I've been on the internet a long time. But you know, you've been doing this, you know, this marketing stuff for a really long time in internet years. If we were to go back with what's the start of your story? Where does it all begin?

 

02:13

Yeah, and I know, only Look, 21. But I've been...

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How to Build Your Brand on Instagram - Podcast interview with Kat Coroy

How can you build your following on Instagram? Is your brand consistent? With her Instagram Makeover programme, Kat Coroy teaches entrepreneurs, experts and coaches how to be successful on Instagram, with professional, effective visual brand. Kat has had incredible success with her online course and in this episode of The Knowledge Industry Podcast she tells Mark Egan how she did it, and how anyone can build a tribe using Instagram.  

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LISTEN

 

 Shownotes at http://www.markeganvideo.com/podcast

Facebook group: https://www.facebook.com/knowledgeindustry

For free training go to http://www.markeganvideo.com

To find out more about Kat go to http://www.KatCoroy.com

TRANSCRIPT

mark egan  00:19

So today's topic, how to be successful on Instagram, and the importance of having a consistent visual brand. My guest is katka Roy has worked with some of the biggest brands in the world. But now with her Instagram makeover program, she's helping small businesses, coaches, entrepreneurs show up on Instagram in a way that looks professional and coherent with their brand.

 

00:40

Do you sell online courses or run live workshops? Do you have expertise that can help people in life or business? Are you even running an online training Empire from your kitchen table? Then you're part of the knowledge industry, a fast growing industry that means that you can learn almost anything, and anyone can create a business around what's between their ears. Welcome to the knowledge industry podcast with your host, Mark Egan

 

mark egan  01:07

cat great speech where we set the scene where are you right now?

 

Kat Coroy  01:11

I'm in my office in my house. I'm looking out over the estuary that x I'm in Exeter so I can see the ocean I can see Exmouth in the distance in the south of England. Yeah, that's where I am today.

 

mark egan  01:23

That sounds great. Living the dream. Now, yeah, I've come across you through Instagram. And funnily enough, you know, just when we started this call, I looked at your setup and it just, you know, it looks fantastic. Just, you know, visually everything's, you know, spot on. And that goes to your background. So your background was initially in corporate wasn't it?

 

Kat Coroy  01:44

Yes, it was, I have been for years it way too many years. I won't tell you how old I am. But I've been a brand and a designer in London, working with the big brands. So in the top design agencies in London, you know, working for like Nike, I mean, every single kind of big brands, you can think of making them look really, really great. So yeah, that's my background has come from there. So I'm now taking all that stuff and trying to how can I now help entrepreneurs and everyone else starting their businesses look really good online and create a brand as well?

 

mark egan  02:14

Because I mean, on Instagram, obviously, this is one of the things that you're known for now. You're able to help individuals who...

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How to Monetise Your Knowledge by turning ideas into learning models with guest Neen James

How can you take what you know and turn it into a business? Neen James helps leaders to be productive and have focus. In this episode she explains how having your own unique models to explain your ideas, can help you stand out and monetise your knowledge.

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Listen

 

Facebook group: https://www.facebook.com/knowledgeindustry

For free training go to http://www.markeganvideo.com

For Neen go to http://www.neenjames.com 

Transcript

mark egan 0:18
So today's topic is how do you productize and monetize your expertise? Our guest is Nene James. She's a leadership expert, an executive strategist and a keynote speaker.

Unknown Speaker 0:28
Do you sell online courses or run live workshops? Do you have expertise that can help people in life or business? Are you even running an online training Empire from your kitchen table? Then you're part of the knowledge industry, a fast growing industry that means that you can learn almost anything, and anyone can create a business around what's between their ears. Welcome to the knowledge industry podcast with your host, Mark Egan.

mark egan 0:55
So Nene, great to finally talk to you. I've been trying to track you down for ages. You're so busy traveling all over the place, but set the scene where are you now what glamorous location Are you in?

Neen James 1:05
You're joining me from my home studio in Tampa, Florida. So I used to live on the east coast of the US for like 15 years. And then before everyone went into lockdown before the craziness that is happening in the world at the time of recording, I ended up moving to Florida. And so I was very glad to be in this beautiful place. But the accent originally from Sydney, Australia, oh,

mark egan 1:29
one thing I've really loved just, you know, watching interviews that you've done and looking at your website, you've got such a great personal brand. I mean, obviously it's your personality shining through that. Then when you look at your background, you know, you're in banking, which to me, maybe it's a stereotype, but banking is something that screams you know, personality fun, you know? So how, you know, how did you go from you, you're in Australia, then you're in banking to what you do now.

Neen James 1:59
I was so fortunate I grew up in corporate business in Australia, like you said, so I worked in retail banking, telecommunications, and the oil industry mark. Now at the time, though, not a lot of ticks in oil, right. But when I decided that I was I was constantly getting attention for being the person who could get things stuff, right. They would give me projects to look behind, they would give me the fundraising projects, like I was the girl who could stand up in front of hundreds of people and convince them that they needed to write checks for $10 million. I mean, I was literally that go. And so I kind of took a lot of that for granted. And then when I decided to leave the corporate world in Australia, and start my own business, someone said to me once, you should be...

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How a former actor helps people overcome anxiety and fears to be successful

What holds you back? Why do you fear going on stage or going on camera? Brad Yates is an expert in EFT(Emotional Freedom Technique) or tapping. He uses this method to help people overcome their fears, deal with anxiety and achieve their goals. 

 

Watch

 

Listen

 

Shownotes at http://www.markeganvideo.com/podcast

Facebook group: https://www.facebook.com/knowledgeindustry

For free training go to http://www.markeganvideo.com

To connect with Brad go to http://www.tapwithbrad.com

Transcript

 

Brad Yates  00:07

So when we're sabotaging our success, it's because part of us believes that we're protecting ourselves. And whether it's just being happier or being richer, or whatever it might be. What are the reasons that you're not making the choices that move you in that direction? So today's guest is Brad Yeates, a former actor. He's got around 1000 videos on YouTube, teaching EFT or tapping. So how does he teach this online and in person to help people with things like stress and even appearing on camera? Do you sell online courses or run live workshops? Do you have expertise that can help people in life or business? Are you even running an online training Empire from your kitchen table? Then you're part of the knowledge industry of fast growing industry, that means that you can learn almost anything, and anyone can create a business around what's between their ears. Welcome to the knowledge industry podcast with your host, Mark Egan. So Brad, great to talk to you first of all, set the scene where are you? Where are you talking to me from now? I am speaking to you from beautiful Sacramento, California, from my office, which is a shed in my backyard. Do you know what nowadays? I think there are a lot of people working from sheds in their backyard. But that's a whole nother topic. Now.

 

mark egan  01:21

With you look at your about you page, it says ESP tapping and a million other things, which we'll come on to but we should probably start with a simple question. Because if you are at a party and you say to somebody, you know, I'm, I'm an expert on tapping, they probably say, Great, I really want to know what my wife says on the phone calls could you kind of listen in for me, you know, they've watched too much homeland or something. But tapping out or EFT is another name for my limited knowledge of this I was thinking about when I first became aware of it. And I think it was my favorite football team or soccer as you call it as arsenal. I remember seeing the teams lining up ready to walk out through the tunnel onto the field. And this is big, German, defendable, perimeter second, and it was just tapping furiously on his chest. And I'm thinking, What's wrong with him? He looks really nervous. It's a big game, you know, he doesn't look like he's really composed. And I looked at the comments on social media, and people say, Oh, it's tapping. He's obviously just calming himself down and getting focused before the game. And I've never heard the...

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How to create an online business with multiple courses and products - Rob Cubbon interview

If you have expertise you want to share and earn a living from it, you should listen to Rob Cubbon. He has been successful on Udemy, written multiple books and sold various courses while creating a new life for himself in Thailand. So are you better creating one main course or multiple smaller products on various platforms? 

In this episode he explained to Mark Egan how he got started, and what he has learned from years of earning a living online. 

Watch:

Listen:

Facebook group: https://www.facebook.com/knowledgeindustry

For free training go to http://www.markeganvideo.com

To connect with Rob go to http://www.robcubbon.com 

 Transcript:

Coming up on the knowledge industry podcast,

Rob Cubbon  00:02

you are so much better off creating 10 products than you are creating one product, you got 10x the chance of it something good.

mark egan  00:13

So how do you earn a consistent living online? Today's guest is Rob cup. And he spent years doing just that using online courses, books and much more. So how does he do it? Do you sell online courses

00:24

or run live workshops? Do you have expertise that can help people in life or business? Are you even running an online training Empire from your kitchen table? Then you're part of the knowledge industry, a fast growing industry that means that you can learn almost anything, and anyone can create a business around what's between their peers. Welcome to the knowledge industry podcast with your host, Mark Egan.

mark egan  00:50

Okay, so Rob, really great to speak to you. I know you're in Thailand and in my mind whenever I speak to people who are like working out of Thailand I vision the MENA with this beach hut, you know, the the sea lapping against their toes and their laptop on there. But I'm guessing it's not like that. So we're about stealing, what kind of place do you live in?

Rob Cubbon  01:06

I live in Chiang Mai, which is a very unfortunately landlocked, it's it's it's kind of 500 kilometers from the nearest bit of coastline, I have to say, I did go down to the Copenhagen coastal movie, I've just got back from an island. So if you if you'd interviewed me, like two months ago, I would have shown you the sea lapping against the bungalow. But at the moment, I'm in a city, which has 200 to 400,000 people in it, depending on where you draw the boundary. And it's a very nice place. It's, if you get outside, it's very rural. And there's a great entrepreneurial international community here. And the Thai people are also great, and entrepreneurial, as well. So all in all, it's a good place to base myself at this at this time there.

mark egan  01:56

So we'll come to later on, like, why you've ended up there and what you're doing and all that kind of thing. But a lot of people I speak to who have created online courses or a business using their expertise, this story tends to begin with, I was in some kind of corporate job. And then I got fed up a bit. And I thought, right, I'm going and I'm now going to kind...

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The Psychology of Marketing and Communication - Sean D'Souza interview

What is the psychology behind why people make buying decisions, how they learn and what they remember? Sean D'Souza from Psychotactics is an expert is the psychology of marketing. He is also author of the book, The Brain Audit. In this episode of The Knowledge industry Podcast he explains how he built his business around understanding the psychology that shapes himself and others. 

Watch:

 

Listen:

 

Transcript

 

00:00

Coming up on the knowledge industry podcast,

 

Sean D'Souza  00:02

usually what people are doing is they're rushing through it. They give you all the information, and they assume that the information is going to solve your problem. But the information only makes you tired, which is why people abandon most courses very quickly.

 

mark egan  00:17

So today's topic, what's the psychology behind why we do what we do? Why do we buy? How do we learn? Today's guest is Shawn D'Souza from psycho tactics. He's an expert in the psychology of marketing. He's written the book, the brain audit, and he set up his business in an interesting way. That gives him lots of freedom

 

00:36

to sell online courses or run live workshops. Do you have expertise that can help people in life or business? Are you even running an online training Empire from your kitchen table? Then you're part of the knowledge industry, a fast growing industry, that means that you can learn almost anything, and anyone can create a business around what's between their ears. Welcome to the knowledge industry podcast with your host, Mark Egan,

 

mark egan  01:03

Sean, thank you for joining me tell us where exactly are you at the moment.

 

Sean D'Souza  01:07

I'm in Auckland, New Zealand, the land of the middle of the middle, that's where we are.

 

mark egan  01:15

Suddenly, what everybody thinks of it now isn't that I've never been to New Zealand. But everybody I've spoken to been there. It's just like, the scenery like you have to see the scenery. So it's definitely on my bucket list. But I was just saying to you before we started recording that I came across you a good few years ago. And I still remember like apps like sentences, you said in some training I did. So this, clearly, you've got an ability to get inside people's minds. So we're talking a little bit about what you do in a moment. But if we were to get back into your story, now, most people have a kind of a pivotal moment, a moment where kind of they changed direction or the penny dropped for you What is that pivotal moment.

 

Sean D'Souza  01:56

I think it was the day I read Good to Great. And what I got stuck on was the first line, which is good as the enemy of great. And I was a cartoonist back then. And I thought Calvin and Hobbes is the greatest cartoon strip I've ever seen. And I don't think at this point, I could beat it. So that kind of got me. So I think pivotal moments that things they kind of shake you up. They're not necessarily I mean, I could have read any book at...

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Using video to teach people how to create Amazon profitable businesses - podcast interview with Adam Hudson

Imagine spending $100 000 just on producing the videos for a free training course. That is exactly what Adam Hudson has done. His education business, Reliable Education, teaches people how to make millions selling goods on Amazon. 

Adam is a serial entrepreneur having created several multi-million Dollar businesses. In this episode of the Knowledge Industry Podcast he tells Mark Egan what he has learned on the journey...and what advice he has for you if you want to be an Amazon seller or an online educator. 

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 Transcript:

Adam Hudson  00:02

I had a really strong success in Amazon as a seller, build a seven figure business, doing really well selling 33 countries around the world in the make money online education space, it is a snake pit. And it's full of really sketchy oily, questionable operators. And so I was always, I was really weary and aware of that. And the reason I decided to go forward with it, aside from the entrepreneurial business reasons my formula works, and to the point now, where our students have done $1.5 billion in sales on Amazon, Amazon is actually the process that you can learn.

 

00:42

Today's guest is Adam Hudson, who's built a string of multi million dollar businesses. Now through his company, reliable education. He's teaching people how to build a business selling on Amazon. But get this he spent $100,000 just to making the videos for his free training. So what is the opportunity for people like you and I on Amazon? And how is that I'm teaching people to take advantage of that?

 

01:04

Do you sell online courses or run live workshops? Do you have expertise that can help people in life or business? Are you even running an online training Empire from your kitchen table? Then you're part of the knowledge industry, a fast growing industry that means that you can learn almost anything, and anyone can create a business around what's between their ears. Welcome to the knowledge industry podcast with your host, Mark Egan.

 

mark egan  01:31

Adam, thanks for joining us. Whereabouts in the world are you exactly describe the scene,

 

Adam Hudson  01:36

I am on the beachfront at the Gold Coast of Australia, which is about an hour flight north of Sydney on the east coast of Australia. And I'm right here on the beach. That's beautiful.

 

mark egan  01:48

Living the dream and living the dream. say I've been to Australia, I went to Sydney, which fantastic city went to Canberra, which doesn't feel like the capital city when you've been to Sydney but fantastic place. I've never been up to Queensland, are you affected by the lock downs and all that kind of stuff that's been happening?

 

Adam Hudson  02:07

We're probably we're in the state of Queensland. And we are probably the one of those lucky states in the world, not just Australia with hardly been touched by COVID. We've had one case today, and they've made the Navy has put on masks from midnight. So in a state of like 3 million people or...

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How I told my story on the Join Up Dots Podcast

I recently appeared on the Join Up Dots podcast with David Ralph. This is a hugely successful business podcast and it is based on a quote by Steve Jobs. He explained how sometimes we can only connect the dots in our life when we look backwards at our journey.

David took me through my journey as a BBC journalist, documentary filmmaker, video marketer and online educator. If you want to hear about my journey you can listen to the whole episode here.

https://joinupdots.com/podcast/mark-egan-experienced-video-marketing-expert/

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How to Make Online Courses more Fun - Podcast interview with Rebecca Ginger from Table Fables

How do you make online courses more fun? Rebecca Ginger is a former TV producer director who founded Table Fables, which teaches children maths online in a fun, engaging way.  Rebecca is dyslexic and by helping her children with their similar challenges, she found more creative ways to teach subjects like maths. Children with dyslexia and dyscalculia benefit from using different teaching techniques. 

In this episode Rebecca tells Mark Egan how she goes about making maths more fun and how that can be applied to any online courses. 

For shownotes to to: https://www.markeganvideo.com/podcast

To join the Facebook group go to: https://www.facebook.com/knowledgeindustry

To learn more about Rebecca and Table Fables

https://www.tablefables.net/

 

 Listen:

 Transcript:

00:00

Coming up on the knowledge industry podcast,

 

Rebecca Ginger  00:01

I think we just forget so much. Because a it's boring B it's not useful. And see it wasn't fun.

 

mark egan  00:10

My guest today is Rebecca ginger, who's a former television producer, director. She's also the founder of table fables, which helps children learn maths in a more fun and engaging way to what Rebecca's tips for making your online courses more fun and effective.

 

00:26

Do you sell online courses or run live workshops? Do you have expertise that can help people in life or business? Are you even running an online training Empire from your kitchen table? Then you're part of the knowledge industry, a fast growing industry that means that you can learn almost anything, and anyone can create a business around what's between their ears. Welcome to the knowledge industry podcast with your host, Mark Egan

 

mark egan  00:53

said Rebecca, great to have you with us. So where in the world are you right now?

 

Rebecca Ginger  00:57

London based in London, UK. I mean, listen to your podcasts but yeah, London UK.

 

mark egan  01:03

Yeah, I don't know. Listen to that, to be honest. Let's be mad. Yeah, well, I'm in London too. And we actually have another similarity is our background. So I had a background in the media. And you had a similar journey, didn't you? Yes, yes.

 

Rebecca Ginger  01:17

I was a television producer director. So yeah, for many years, which I absolutely adored. It was really, you know, really, really fun. And great, but I've which I think is probably led me on to what I'm doing now. But yeah, that's sort of a correction. I'm sure we will. No,

 

mark egan  01:33

I think I think you're slightly downplaying the you know, you worked on some some pretty big programs, awards and all that kind of stuff. So from what it what it what exactly what kind of programs were you working on?

 

Rebecca Ginger  01:42

Well, I never like to admit it. Don't be modest. Come on. namedrop No, I didn't ever even like No, it's not. It's not the name dropping. It's because it's people disapprove. I basically, I want I want awards for making documentary. So...

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How to be an Engaging Communicator - Podcast interview with Ryan Avery

Ryan Avery was the youngest ever winner of World Championship of Public Speaking. He shows leaders "how to go from A to THE in their industry" and has travelled the world speaking from stage. Ryan is also an author and has online courses. In this episode he tells Mark Egan why communication skills should be taken more seriously, gives tips on keeping your audience engaged, as well as how he has made the transition from speaking on stage to speaking on Zoom and online events. 

To connect with Mark Egan and access free training go to:

http://www.markeganvideo.com

Join the Knowledge Industry Facebook Group:

https://www.facebook.com/knowledgeindustry

To find out more about Ryan Avery visit:

https://ryanavery.com/

Listen:

 Transcript:

 

 

00:00

Coming up on the knowledge industry podcast,

 

00:02

we surveyed over 1200 full time American employees. And we found out that 85% of them 85% of us said they would be significantly better at their job if they had communication skills that they could use. 75% of them has never been offered a communication training at their current job, right. So we have leadership training, we have sales training, we have business training, we have HR training, what is the number one problem we all face no matter what industry written communication.

 

mark egan  00:32

My guest today is Ryan Avery, who in 2012 was the youngest ever world champion of public speaking at the age of 25. He's traveled the world showing leaders how to go from A to V in their industry. More recently, Ryan's had to make the transition to speaking virtually, and also has successful online courses. So what is the trick to great communication to educate and inspire?

 

00:58

Do you sell online courses or run live workshops? Do you have expertise that can help people in life or business? Are you even running an online training Empire from your kitchen table? Then you're part of the knowledge industry, a fast growing industry, that means that you can learn almost anything, and anyone can create a business around what's between their ears. Welcome to the knowledge industry podcast with your host, Mark Egan.

 

mark egan  01:25

Said, Ryan, it's great to have you with us. Where exactly in the world are you right now?

 

Ryan Avery  01:30

I am in the United States. I'm in Denver, Colorado right now. Yeah, we usually spend our time we split it between Australia and the US, but they won't let us in Australia right now. So yeah, well, I mean, it's not bad to great places. So I always with a guest, I look. And I think okay, where do we start their story? You need to be started at school. We started after work, you know, what's the big moment to start with? With you? I mean, you, you achieved a lot quite early on. And I know we're going to get to this public speaking competition, which sounds like something out of a Hollywood movie. But what was your background? Where it Where did you grow up? You know, did? Was there any inkling when you're growing...

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