How I told my story on the Join Up Dots Podcast

I recently appeared on the Join Up Dots podcast with David Ralph. This is a hugely successful business podcast and it is based on a quote by Steve Jobs. He explained how sometimes we can only connect the dots in our life when we look backwards at our journey.

David took me through my journey as a BBC journalist, documentary filmmaker, video marketer and online educator. If you want to hear about my journey you can listen to the whole episode here.

https://joinupdots.com/podcast/mark-egan-experienced-video-marketing-expert/

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How to Make Online Courses more Fun - Podcast interview with Rebecca Ginger from Table Fables

How do you make online courses more fun? Rebecca Ginger is a former TV producer director who founded Table Fables, which teaches children maths online in a fun, engaging way.  Rebecca is dyslexic and by helping her children with their similar challenges, she found more creative ways to teach subjects like maths. Children with dyslexia and dyscalculia benefit from using different teaching techniques. 

In this episode Rebecca tells Mark Egan how she goes about making maths more fun and how that can be applied to any online courses. 

For shownotes to to: https://www.markeganvideo.com/podcast

To join the Facebook group go to: https://www.facebook.com/knowledgeindustry

To learn more about Rebecca and Table Fables

https://www.tablefables.net/

 

 Listen:

 Transcript:

00:00

Coming up on the knowledge industry podcast,

 

Rebecca Ginger  00:01

I think we just forget so much. Because a it's boring B it's not useful. And see it wasn't fun.

 

mark egan  00:10

My guest today is Rebecca ginger, who's a former television producer, director. She's also the founder of table fables, which helps children learn maths in a more fun and engaging way to what Rebecca's tips for making your online courses more fun and effective.

 

00:26

Do you sell online courses or run live workshops? Do you have expertise that can help people in life or business? Are you even running an online training Empire from your kitchen table? Then you're part of the knowledge industry, a fast growing industry that means that you can learn almost anything, and anyone can create a business around what's between their ears. Welcome to the knowledge industry podcast with your host, Mark Egan

 

mark egan  00:53

said Rebecca, great to have you with us. So where in the world are you right now?

 

Rebecca Ginger  00:57

London based in London, UK. I mean, listen to your podcasts but yeah, London UK.

 

mark egan  01:03

Yeah, I don't know. Listen to that, to be honest. Let's be mad. Yeah, well, I'm in London too. And we actually have another similarity is our background. So I had a background in the media. And you had a similar journey, didn't you? Yes, yes.

 

Rebecca Ginger  01:17

I was a television producer director. So yeah, for many years, which I absolutely adored. It was really, you know, really, really fun. And great, but I've which I think is probably led me on to what I'm doing now. But yeah, that's sort of a correction. I'm sure we will. No,

 

mark egan  01:33

I think I think you're slightly downplaying the you know, you worked on some some pretty big programs, awards and all that kind of stuff. So from what it what it what exactly what kind of programs were you working on?

 

Rebecca Ginger  01:42

Well, I never like to admit it. Don't be modest. Come on. namedrop No, I didn't ever even like No, it's not. It's not the name dropping. It's because it's people disapprove. I basically, I want I want awards for making documentary. So...

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How to be an Engaging Communicator - Podcast interview with Ryan Avery

Ryan Avery was the youngest ever winner of World Championship of Public Speaking. He shows leaders "how to go from A to THE in their industry" and has travelled the world speaking from stage. Ryan is also an author and has online courses. In this episode he tells Mark Egan why communication skills should be taken more seriously, gives tips on keeping your audience engaged, as well as how he has made the transition from speaking on stage to speaking on Zoom and online events. 

To connect with Mark Egan and access free training go to:

http://www.markeganvideo.com

Join the Knowledge Industry Facebook Group:

https://www.facebook.com/knowledgeindustry

To find out more about Ryan Avery visit:

https://ryanavery.com/

Listen:

 Transcript:

 

 

00:00

Coming up on the knowledge industry podcast,

 

00:02

we surveyed over 1200 full time American employees. And we found out that 85% of them 85% of us said they would be significantly better at their job if they had communication skills that they could use. 75% of them has never been offered a communication training at their current job, right. So we have leadership training, we have sales training, we have business training, we have HR training, what is the number one problem we all face no matter what industry written communication.

 

mark egan  00:32

My guest today is Ryan Avery, who in 2012 was the youngest ever world champion of public speaking at the age of 25. He's traveled the world showing leaders how to go from A to V in their industry. More recently, Ryan's had to make the transition to speaking virtually, and also has successful online courses. So what is the trick to great communication to educate and inspire?

 

00:58

Do you sell online courses or run live workshops? Do you have expertise that can help people in life or business? Are you even running an online training Empire from your kitchen table? Then you're part of the knowledge industry, a fast growing industry, that means that you can learn almost anything, and anyone can create a business around what's between their ears. Welcome to the knowledge industry podcast with your host, Mark Egan.

 

mark egan  01:25

Said, Ryan, it's great to have you with us. Where exactly in the world are you right now?

 

Ryan Avery  01:30

I am in the United States. I'm in Denver, Colorado right now. Yeah, we usually spend our time we split it between Australia and the US, but they won't let us in Australia right now. So yeah, well, I mean, it's not bad to great places. So I always with a guest, I look. And I think okay, where do we start their story? You need to be started at school. We started after work, you know, what's the big moment to start with? With you? I mean, you, you achieved a lot quite early on. And I know we're going to get to this public speaking competition, which sounds like something out of a Hollywood movie. But what was your background? Where it Where did you grow up? You know, did? Was there any inkling when you're growing...

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Building your brand with photos that tell your story - Podcast interview with John Demato

What does your profile picture say about you? What are the best images to have on your website? John Demato is a photographer and visual story expert. In this episode, John tells Mark Egan how he left a job at the Maury Show and began mixing his photography and storytelling skills. Now he helps his clients use visual storytelling. Go to https://www.johndemato.com/ to find out more about John. 

 Listen:

 

 Transcript:

 

Coming up on the knowledge industry podcast,

 

John DeMato  00:02

you're taking your audience on a journey with your content. And a lot of that journey needs to feel like the bet. Well, the best way to create engagement and to create interest is to give your audience the opportunity to feel like they're a fly on the wall in your life.

 

mark egan  00:19

Have you ever thought about the story? your social media profile picture is telling me what pictures Do you use on your website. JOHN d'amato is a photographer and a visual story expert. He's used his background in television production on the Maury Povich talk show, and his photography skills to mix imagery with storytelling. He also has an online course teaching people how to take effective photos of themselves. So how should you be using photographs and images to tell your story?

 

00:47

Do you sell online courses or run live workshops? Do you have expertise that can help people in life or business? Are you even running an online training Empire from your kitchen table? Then you're part of the knowledge industry, a fast growing industry that means that you can learn almost anything, and anyone can create a business around what's between their ears. Welcome to the knowledge industry podcast with your host, Mark Egan.

 

mark egan  01:14

So john, great to chat to where exactly in the world are you right now?

 

01:18

It's good to be here, Mark. I'm in New York City. I am in Queens, New York.

 

mark egan  01:24

You know, the very before I went to New York, for the very first time I flew, I can't remember is it another airport in the US. And I sat beside a woman who was from Seattle. And I was really excited to go to New York for the first time. And she basically spent the whole trip saying, I really don't know why you're going there. People are so rude. They're so unfriendly. So I had such low expectations when I got there. I absolutely loved it. Because I was presume there's going to be a complete hellhole. And it was great. So I'm very jealous of you. We actually come from a very similar background, because you know, I used to work in television, you worked in television yourself. So what, tell me a bit about you Where Where did you kind of start off in this whole kind of media career?

 

02:04

Well, it started off in grad school, or in college, and then in grad school, where I got an MFA in television production. And there was just something about cameras that I was drawn in by I mean, actually, what it really was, I wanted to be a...

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Grow your business with podcasting - podcast interview with David Ralph of Join Up Dots

Should you use a podcast to promote your online courses or business? David Ralph is the host of the successful "Join Up Dots" podcast. He is an online business expert and has created a number of profitable online courses. So what is the secret to success when it comes to podcasting and online business? David Ralph tells Mark Egan about his story. 

Find out more about David at: https://joinupdots.com/

 

mark egan  00:00

Coming up on the knowledge industry podcast,

 

00:02

you got to matrix you've either got the audience, or you've got the income. And I would say now it's more successful than it was before. But if we looked at the metrics, there was a time I was getting about 500,000 listeners a month, which was huge, but it was killing me. And I was getting all these listeners, but not making any money because I didn't have any time to do anything with the people that was coming through to me.

 

mark egan  00:24

Should you start a podcast? And how would it fit into your business strategy? In this episode, I'll be speaking with David Ralph, successful podcast that an entrepreneur to how did David go from being an ex corporate trainer to running a successful podcast called join up dots? Do you sell online courses or run live workshops?

 

00:42

Do you have expertise that can help people in life or

 

00:45

business? Are you even running an online training Empire from your kitchen table?

 

mark egan  00:49

Then you're part of the knowledge industry, a fast growing industry, that

 

00:54

means that you can learn almost anything, and anyone can create a business around what's between their ears.

 

mark egan  01:01

Welcome to the knowledge industry podcast with your host, Mark Egan. So David, thanks for joining me. How are you doing? You're right.

 

David Ralph  01:10

I am very well, Mr. Egan. We've known each other for so many years. I remember the first time I saw you, you was like a small child. And you you've got a beard. Yeah, you've grown up into a fully grown man. You're looking good, sir.

 

mark egan  01:24

Yeah, well, I think this is more of a kind of disheveled lockdown. Look, you know, if you're listening to this, think Tom Hanks in that what was that one where you sit? Right. But anyway, I'm looking at your your bio, and thinking, where do you start with your story, because you've done all sorts of different things as far as like different chapters. But the one sort of thing I want to sort of start with this, you know, you now you know, successful online business, you know, various things, you've got very successful podcast, but used to working corporate training. And that changed pretty quickly. So tell me about what you used to do. And what was that kind of pivotal moment.

 

02:01

Let's start with a pivotal moment that the pivotal moment was when I suddenly realized I was bored with the job, and I was entertaining myself. Now, if you're a corporate trainer, what you need to do is make sure that...

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How to create a coaching business around your expertise with Fabienne Raphael

Could you earn a living coaching people, using your expertise and experience. Fabienne Raphael has been a TV presenter, Handball player and now a coach. In this podcast she explains why coaching works and how she uses her "DREAM" method to transform people's lives and businesses.  To find out more about Fabienne go to https://go.fabienneraphael.com/home/?r_done=1

 

 

 

 

 To find out more about Fabienne go to https://go.fabienneraphael.com/home/?r_done=1

Transcript:

 

00:00

Coming up on the knowledge industry podcast,

 

Fabienne  00:02

being someone who's open to to help others, but also has a high level of empathy and cares a lot about, you know, the well being of their clients. I think that these three things if you have them, you could be the best coach in your market.

 

mark egan  00:20

So in this episode, we're going to talk specifically about coaching with my guests, Gabby and rafaelle. Fabien has a background in sport, business TV, you name it. Now, she helps high achievers monetize their knowledge, replace their income, fire their job, and become their own boss, so they can live their purpose and change lives by building their coaching business.

 

00:41

Do you sell online courses or run live workshops? Do you have expertise that can help people in life or business? Are you even running an online training Empire from your kitchen table? Then you're part of the knowledge industry, a fast growing industry that means that you can learn almost anything, and anyone can create a business around what's between their ears. Welcome to the knowledge industry podcast with your host, Mark Egan.

 

mark egan  01:08

So firstly, thanks for joining us, how are things in Montreal? Yeah, things are great, great. How are things on your end? Well, weather is improving. And by English standards, that is things are looking at. But um, I really appreciate you coming on this podcast. Because the thing I mean, I met you a few years ago at New Media Europe PR conference, and we just worked out that there was five years ago, as you get older time just goes more quickly. But the thing I really love about your story is that often people say, you know, when it comes to this whole knowledge industry, and you know what expertise you have? How can you help people? It's like, well, I don't know, you know, I've done lots of different things. And when I got your bio, but normally get a bio from somebody, it's like they did this, they did this and then that that naturally led to that. With your bio, it's like, it'll be easier to see what you haven't done than what you had done. So before we get into, you know what you're doing now and how you're helping people and all this kind of stuff. You know a bit about your background. So you left school, where were you What happened?

 

Fabienne  02:11

Oh, God, nothing, nothing. Everything different than a straight line for sure. When I when I graduated, I graduated as a physical therapist,...

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Creating a lifestyle business using online courses - Podcast interview with Lazy Dancer Tips

Imagine escaping the rat race in a big city to live your dream lifestyle, thanks to online courses. That is exactly what Alessia Lugoboni and Iacopo Di Luigi did with "Lazy Dancer Tips". They had successful careers in dance and visual graphics, but in this podcast they share how they reinvented themselves. 

 

To find out more about Alessi and Iacopo go to http://www.lazydancertips.com 

Transcript: 

 

 

00:00

Coming up on the knowledge industry podcast, he said, Well, you can't find a studio in London, you know, either to hire and do your own classes or, you know, someone that actually gives you a job to teach. And he goes, why don't we do it online? You know, we build up a YouTube channel, we you do your classes, you're happy keeps you busy. And I said, that is the dumbest thing I've ever heard in my life. Do you sell online courses or run live workshops? Do you have expertise that can help people in life or business? Are you even running an online training Empire from your kitchen table?

 

00:37

Then you're part of the knowledge industry, a fast growing industry that means that you can learn almost anything, and anyone can create a business around what's between their peers. Welcome to the knowledge industry podcast with your host, Mark Egan.

 

mark egan  00:54

Hello, and welcome Now, have you ever thought it'd be great to just move somewhere else live in a completely different city and live the dream lifestyle? Well, today I'm going to be speaking to a couple who have managed to do just that. They've escaped. Well, when I say escaped, they've actually left very successful careers and moved back to Italy, where they're both from to Verona and created more of a lifestyle business based on their expertise based on teaching people what they know. So I'm joined by Iacopo Di Luigi and Alessia Lugaboni. So in this episode, we'll find out what they did, and most importantly, what you can learn from it. Okay, so Jacobo Alessia, thank you for joining me. Now, I've got so many questions. But first of all, I think it's really important to go back to where you were a few months ago, how life was what you were doing, and how things have changed. Going back? Start with you. Yakubu a little bit about your background. So what what was your expertise? What were you doing? And if I were to bump into you, which I did, you know, maybe a year or year and a half ago? What would you have been doing?

 

Iacopo  02:00

Hi, Mark. Well, thanks for having us, first of all, and yeah, I mean, my background was always been in films and TV, I always wanted to be the guy that build the spaceships for movies. So since I think I was 16, I started working on that when it wasn't even a job. But I had this dream, I was being a dreamer. And I've pretty much worked my way up to work in the best companies I could ever work, went to New Zealand, Australia, ended up in London spend 10 years there. And I became a supervisor managing teams. And then when I realized I was stuck in...

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Using presentation skills to creating million Dollar online courses - Podcast episode with Chris Farrell

 

 

Chris Farrell went from being a radio presenter to earning a million dollars in a day with an online course. In this episode of the Knowledge Industry Podcast he tells Mark Egan how he mastered teaching online and how he can now travel and work from anywhere. Listen here or read the transcript below. 

To get free access to the book mentioned by Chris during teh podcaast go to http://www.projectreinventyourself.com/mark 

 

Transcript:

 

 

00:00

Coming up on the knowledge industry podcast,

 

chris farrell  00:02

I was actually proud, but I knew nothing about this business. And two years later, I had my first $1 million day. That was $1 million of sales within 24 hours. I remember clearly weirdly feeling a bit embarrassed. And I was thinking, why am I barest about this?

 

00:21

Do you sell online courses or run live workshops? Do you have expertise that can help people in life or business? Are you even running an online training Empire from your kitchen table? Then you're part of the knowledge industry, a fast growing industry, that means that you can learn almost anything, and anyone can create a business around what's between their ears. Welcome to the knowledge industry podcast with your host, Mark Egan.

 

mark egan  00:49

Hello, and welcome. I'm really pleased you're here. Let me just briefly introduce myself. My name is Mark Egan, used to work for the BBC worked in broadcasting. And then when COVID-19 struck my business of training people in workshops and going in filming, creating social media content for brands, that was all completely wiped out overnight, I had a computer, a camera, and the internet. And I had to start effectively a brand new business. There are a few scary moments, but I managed to pull it off and now basically run a business from my spare bedroom. But what I realized is pretty much everybody has something of value to teach. And that's why we're seeing the growth of what I call the knowledge industry. throughout your life. Now you'll constantly have to learn new things, pivot change directions, and online courses and workshops allow you to do that. Now today's guest is chris farrell. And he went from being a radio presenter in the broadcasting industry to a very successful online educator. How did he do it? And what can you and I learn from it? So I'm joined by Chris Pharrell. Chris, how are you doing? Where are you in the world?

 

01:49

Mark, it's such a treat to be invited here. Thank you so much. I'm very excited to be your guest here. I am currently in the Forest of Dean in Gloucestershire, of all places, I just relocated from Los Angeles, and I'm here in the West Country and loving it, you know, the forester dean at all?

 

02:06

I don't, but I'm sure you'll invite me over after this. But that's the reason I asked. The reason I asked Chris is because whenever I speak to you, so I'm in New York, now, I'm in Los Angeles. You know, that's, that seems to be your life. But let's, let's take...

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How To Effectively Use Video In Your Content Marketing Strategy

Video is a powerful tool for any business, but it has to be the right kind of video. Many businesses do not get results with video because they have no strategy. Here are some tips:

 

Improving Conversions

According to Wharton marketing professor Adam Grant, most people don't buy from businesses they can't relate to. They need to see themselves in your company. Having a video that shows off your company culture makes your business more engaging and appealing. It makes your clients feel as if they're connected to the brand. You can't talk about your product or service without video. The more human and personal the video the better. Videos of past clients and case studies can also add social proof that will help persuade people to buy. 

The Right Kind of Video
Your video should be educational or highlight a problem that you solve. Think of a “How to” tutorial, or a real-life experience video of a customer talking about how they use your product. These types of videos will help you provide more value to your audience. If you can highlight some of the issues that they are facing, you will build rapport with your audience because they will feel like you understand them.

 Your video should be relevant. How relevant is it to your audience? Get to know what they like, how they consume your videos and look at the analytics. The more you can "get into their heads" the more targeted your videos can become. 

How to Optimise Video for More Engagement

On social media engagement is very important. That can be likes, shares, questions etc. Make sure your videos are the start of a conversation with your audience, not the end of it. Ask questions and interact. The social platforms algorithms will reward you if your content sparks engagement. 

How to Create Video Content

You can create video with your phone, mirrorless camera or a video team. The important thing is that the video is doing a job. Is it educating, building a relationship or selling? If you do not want to worry about editing, why not go live? Live streaming is a great way to get interaction and create video content that does not need to be edited afterwards. 

Conclusion


Video is a necessary component of content marketing, but it is not enough. It must be used in conjunction with email lists and a customer journey.  Break down that customer journey into stages from prospect to buyer. Then see where video can play a role in that process. This will help you define your video strategy. 

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How to Make Online Courses More Engaging

So many online courses I buy are just a slideshow, often with the course leader not even putting their face on camera. I think there is a simple way to make online courses more engaging. 

When I was creating a course on using smartphones to shoot professional-quality video, I made a list of all the topics I needed to cover. Then, whenever I was somewhere suitable, I'd take out my phone(with a simple mic and tripod) and shoot a video about it.  So in a noisy Delhi street I talked about microphones. The idea was to take people on a journey. Online courses have to visually engaging to keep people's interest. If you take my course you'll visit Estonia, India, South Africa and the USA among others. That surely makes it more memorable that a powerpoint presentation.

This may not work for every single topic. For some you could possible record and introduction to the video on camera and then go into slides. However, for many subjects it can work. For instance, if someone had a course on conflict management, why not find somewhere in your area that has an historical example of conflict? An old battleground, a location from a move, anything that can be a visual metaphor for a discussion about conflict. 

What about leadership and team management? Could you film at a local sports field and use sporting analogies? All these things just make your content more "sticky" because you have told a visual story around it. 

With so many people now taking online courses, approaches like this can help you stand out from the crowd, and all your need is your phone and some cheap equipment. 

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